Claudia Kuchlewski
Projects
Below is a list of a few projects I have accomplished throughout my years at ISU
01
BuzzFeed Project
For this project, I created my own Buzzfeed article titled "Top 10 Underrated Locations a Backpacker Must Explore Before Leaving Europe."
The majority of the information provided was things I learned while traveling. The photos were all captured by me during my journey.
https://www.buzzfeed.com/claudiaski27/top-10-underrated-locations-a-backpacker-must-expl-1k23phhe5g
02
Economic Development Council - Marketing Plan
In my Marketing Research course, our team worked together to create a marketing plan for the Economic Development Council. Our marketing plan included interviews, a situation analysis, objectives, strategies, and more. Our team had two goals; first, to increase the number of Gen Z individuals living in the Bloomington-Normal area. Second, to collect accurate data on-hand to quickly address questions posed by investors and potential business owners.
03
Logo Design
In my Strategy & Design course, I had the opportunity to produce a personalized logo. I created the entire logo on Adobe Illustrator. I incorporated an airplane and my initials to reflect my adventurous personality.
04
IMC Consulting Project
For this project, I worked in a team mimicking a consulting firm. We worked with a real client, Away Clinic, to boost their marketing outreach and surpass the company's already successful competitors.
05
Photoshop Project
For this project, I learned how to professionally photoshop images together. I combined a picture of my cat, Zola, and my favorite TV show, That 70's Show. I learned how to edit each image using separate layers and adjusting the properties to change color without permanently changing the pixel values.